Marcin is our client, business partner and leader of the fox yard pack. A farmer by education, a project manager in the fitness industry by experience. In everyday life, he is the owner of Choinkowa Farma, husband, and also father of Staś and Martynka. He loves adrenaline and regularly doses it. He leads a healthy lifestyle and loves nature.
What influences the success of a fitness club?
Key success factors:
- Location
- Investment and operating costs
- Costs of raising capital
- Team
- Specific goals
- Innovation
- Atmosphere
- Image
- Community
- Decor
“Design is key” – Richard Keen, Founder of CityFit
Decisions that lead to success
My job as a consultant has always been to increase the probability of my client's success. The math at the end verifies everything, but if the club is bursting at the seams and the rent is killing profitability - success is unlikely to happen.
It happens that despite adversity:
“The bumblebee flies!”
Why? Because sometimes it doesn't know that it's against physics, or it's powered by grassroots energy.
Long-term customer success is your success
As a fitness operator, your job is to:
- Ensuring long-term success for your client.
- Establishing healthy habits.
- Being an example to your clients.
By properly shaping your customers' habits, you gain their loyalty and support in building a community around your brand.
The Role of Specialists in the Success of a Gym
As an owner, you don’t have to know everything, but it’s worth hiring specialists in the field of dietetics, personal training, or fitness. However, a good fitness operator should know the basics and implement them in their life.
Marcin in Fox's Jar
Marcin gains experience working with children at snowboard camps and numerous courses. In Lisi Jar, he takes care of the healthy habits of the youngest, says "STOP" to sugar in their diet, organizes 110% warm-ups and bakes potatoes in the bonfire.
Summary
If you want to succeed in the fitness industry:
- Remember your customers' needs and build their long-term engagement.
- Create atmosphere, community and innovation in your club.
- Be an example of a healthy lifestyle.
Your successful customer is key to the success of your business.
